Every time I go visit the Wix website (www.wix.com), I am impressed with the explosion of features available for a modest price. Yet I am running the DrVax website on a custom configured Ghost site (ghost.org) hosted on Amazon AWS. Rational, maybe not. Let unpack this story.
The Grandaddy of website blogging software that dominates the blogging ecosystem is WordPress (wordpress.com). While very rich with hundreds of plugins (add on software) and a wide range of hosting options from free sites at Wordpress.org to many commercial options, by the nature of its age it has become bloated, difficult to use, and slow.
Since 2003 Wordpress has been expanded like a single bedroom home that now has 4 bedrooms, 2 new baths, and a family room in the back. The floors don't quite line up properly, the infrastructure is out of date (Word Press is built on PHP and MySQL, two technologies getting a bit rusty), and simple changes to a blog layout are now complex.
This all sounds great, if you are a web developers. Ghost with default templates is fast, simply and limited. As a developer I am very comfortable, and in fact I enjoy modifying the theme I am using to meet my precise needs. If you are not a developer Ghost is ideal for creating a simple and easy to support blog – if you are hosting it at ghost.org. Hosting either Wordpress or Ghost on your own site, in the cloud or locally, requires computer system administration skills.
I host the DrVax site at Amazon Web Services (AWS) which requires that I update the Ghost software monthly, monitor the virtual services and do a bunch of stuff I would not need to do if I just used Wix. The tradeoff is extreme flexibility as long as I am willing to spend the time. While this continues to be fun I will use Ghost, once it is no longer fun I will probably move the site to Ghost.org and let them host my existing site or move to Wix.
The following links are provided for reference and to support further research into Ghost vs Wordpress vs Wix: